July 3, 2007

A Most Unusual Display

As I was going through all my retail display photos from Italy, this one stood out from the crowd. It definitely caught my eye as I was walking along the street. Is it a shopper-stopper? Yes. Is it innovative? Yes. Is it effective? Maybe. Does it help to sell frames? Maybe.

I think it works better with sunglasses. The dark lenses give them more mass so they stand out from the display. The other frames get lost in all the twists and turns of the metal rods.

What is your opinion?

1 comment:

Anonymous said...

It does draw attention because it is not your typical frame display we are used to seeing. It has much more complexity. I also am not sure that it would help sell frames, but it does draw your attention to the display.
Gregg Simpson, O.D.
Vision Source Atascocita