March 5, 2007

Photos: Vision Source of Texarkana

This office was completed in November, 2006. Dr. Mark Allen reported a 21% increase in average revenue per exam within their first 3 weeks in the new facility.

Dr. Allen was very concerned about how to display and sell more high end frames without losing patients who were looking for more moderate priced frames. The solution was to create a high fashion boutique within the optical defined with a barrel-vaulted uplit ceiling and columns. The see-through showcases divide the reception counter from the optical.

The high end frames are shown off in cubicles that are individually lit with halogen strip lights. The moderate priced frames are presented on frame bars and glass shelves built in to the wall.

We'll have more photos of this office up on our new website soon.

No comments: